At the Podium
In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow”—an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
Mr. Godin’s presentation was right on target for our audience. Our audience was diverse yet he made points that were relevant to all with good takeaways.
- Center of Creative Arts
About Seth Godin
Named one of the Top 21 Speakers For the 21st Century by Successful Meetings Magazine, Seth Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet. Godin is the author of 18 best-sellers that have been translated into more than 35 languages and published worldwide. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing everything.