Scott Goodstein

Digital Strategist for Barack Obama & Bernie Sanders’ Presidential Campaigns, and Founder & Former CEO of Revolution Messaging

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A social media innovator and digital storyteller, Scott Goodstein is the architect of two of the most effective, game-changing digital outreach programs of the Internet and Social Media Age. In 2008, he served as the External Online Director for Obama for America, creating and implementing an iPhone app, text messaging feature, and other interactive digital tools geared toward young voters. Leading up to the 2016 presidential primaries, Goodstein designed and oversaw Bernie Sanders’ internet and social media presence, turning the dark horse candidate into a household name and catalyzing unprecedented grassroots activism on Bernie’s behalf. (While Goodstein makes no claim to coining the phrase “Feel the Bern,” he did recognize its extraordinary power, and encouraged the candidate to run with it.) Goodstein is also the founder and former CEO of Revolution Messaging, a boutique digital strategy firm devoted to progressive causes, where his beliefs in transparency and heeding the input of consumers were put to work for clients like Blackout For Human Rights and the gender equality advocacy group UltraViolet.

Positioned at the intersection of digital technology and deeply human storytelling, Goodstein leaves audiences with concrete techniques for fine-tuning their brands and communicating effectively on digital platforms. Audiences from corporations to colleges learn to better harness the unruly power of the internet, mobile technology, and social media—and the necessity of humility, openness, and authenticity. A storyteller first and foremost, Goodstein recounts his successes (and failures) as the online voice of two of the most storied campaigns of our time, providing audiences with the tools to put their stories out into the world—and to make a lasting impact.

About Scott Goodstein

Scott Goodstein is best known for his work with unique political campaigns that blend art, music, and culture. Having co-founded, Rock Against Bush, Artists for Obama, Artists for Bernie, DailyAction, CreativeMajority, and LadyPartsJusice; he has built impactful programs that have changed the world in which we live.

In 2009, Goodstein founded Revolution Messaging, which would grow to become America’s leading progressive digital agency. With Revolution Messaging, he created infrastructure and new technology for different types of grassroots movements. His tech firm specialized in revolutionizing call, mobile, and online communications. Under his leadership the company was awarded Digital Agency of the Year by the American Association of Political Consultants and Best Global Presidential Campaign by the European Association of Political Consultants, both in 2016.

Prior to launching his own firm, Goodstein was External Online Director for Obama for America, creating the 2008 campaign’s groundbreaking social networking, mobile and lifestyle marketing strategies; this was widely seen as the biggest, most effective grassroots organizing campaign of modern history, and a watershed moment for the use of digital technology in politics.

His ability to take on uniquely challenging projects has seen him assist national efforts on international campaigns, including several in Brazil, Canada, France, Iraq, Mexico, and Uruguay.

Goodstein has also been a featured panelist at South By Southwest, PopTech, Brookings Institute, the Milken Institute and Personal Democracy Forum. He has given presentations at Columbia University, American University, George Washington University and Georgetown University.

Speech Topics

  • Crafting “The Bern”: How Bernie Sanders’ Internet Presence Disrupted the 2016 Presidential Primary
  • Telling, and Sharing, the Story: Branding and Communication for the Age of Social Media
  • The Real Deal: The Importance of Authenticity in Marketing

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