About Bryce Hoffman
Bryce G. Hoffman is an author, speaker, strategic adviser, and management consultant who believes that individuals have the power to transform companies and cultures.
Hoffman wrote the bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which has become a manual for leaders who want to transform their companies. His latest book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, was published in May 2017 by Crown Business.
“Red Teaming” is a system developed by the U.S. Military and intelligence agencies to make critical and contrarian thinking part of an organization’s strategic planning process. Red Teams operate as specific divisions within an organization whose sole purpose is to stress-test strategies, identify missed opportunities, and expose hidden threats.
In 2015, Hoffman became the first and only civilian to graduate from the U. S. Army’s Red Team Leader Program at the University of Foreign Military and Cultural Studies at Fort Leavenworth, Kansas.
Hoffman spent 22 years as a business reporter, covering Silicon Valley, the biotech industry in the San Francisco Bay Area and the automobile industry in Detroit. His work received numerous awards from the Society of Professional Journalists, the Society of American Business Editors and Writers, the Associated Press and the California Newspaper Publishers Association. He was also a three-time finalist for the Gerald Loeb Award, the most prestigious honor in business journalism.
Hoffman left journalism in 2014 to work as a consultant full-time, but he continues to write a column on leadership and business culture for Forbes.com. In addition, he appears regularly on television and radio shows in the United States and around the world, including the BBC, NPR, CNN, FOX, PBS, CBS, CNBC, Fox Business, Bloomberg, the CBC, RTÉ, Radio New Zealand, al-Jazeera, Deutschland Radio and other local, national and international networks.
A native of California, Hoffman majored in Anthropology and Philosophy at San Francisco State University and later completed a fellowship in economics at the California State University in Hayward. He now resides with his wife in Fenton, Michigan.