October 31, 2011
By Angela Watercutter
Writer Neil Gaiman wants to start a whole new Halloween tradition in which everybody gives and receives scary books.
Called All Hallow’s Read, the concept is extremely simple — just give a friend, or a neighborhood kid, or a stranger at Whole Foods, a fright-filled book to read. That’s it. It’s so easy it might just work, especially if the small army of Gaiman fans picks up the idea and runs with it.
Gaiman himself, however, is quick to point out that this new tradition isn’t meant to replace things like wearing a costume to work or trick-or-treating in a Stormtrooper outfit. (Perish the thought.)
“We’re not saying, ‘Don’t give candy.’ Candy is important. Fake blood is important,” Gaiman says in the video (above) announcing the new Halloween ritual. “The point is, give somebody a scary book.”