WDRB: Ben and Jerry's founder visits IU Southeast

February 21st, 2012

February 21, 2012

LOUISVILLE, KY. (WDRB) –One of the men behind Ben & Jerry’s says his company is about a lot more than catchy names and tasty treats.

Jerry Greenfield was at I-U Southeast Tuesday night.

He was there to spread his message of how companies can integrate social and environmental concerns into their day-to-day business.

Ben & Jerry’s recently launched “Get the Dough Out of Politics” — a campaign to get big money out of campaigns.