The Huffington Post: The Fallacy Behind "Social Media Gurus"

January 9th, 2012

The Huffington Post
January 9, 2011
By, Mitch Joel



It’s hard not to hit a like button and come across a social expert, guru, or ninja.

Even the discourse around the value of those job descriptions have taken over the social media conversation over the years. I’ve been called one (if not all) of those titles many times, and it has always baffled me. In 2003, I started a blog, Six Pixels of Separation, because my marketing agency needed some clients and my background as a journalist/writer fit in very comfortably with the emerging popularity of blogging.

My company, Twist Image, sells marketing and communications services (with a focus on the digital/online channels). The blog’s content covers social media simply because I’m fascinated by what this new media has brought into the marketing mix. If I could self-define myself (and, wouldn’t it be grand if we all could?), I’d simply call myself a “marketing professional” and/or an “entrepreneur.” If I could define my blog, I say that it’s about business, marketing, and new media.

Ultimately, I use social media as a publishing and engagement platform to create attention, awareness, and interest in my company. It also fits the values of our business (open, collaborative, experimental, strategic, and creative).

Where the Social Media Guru thing comes from.

In the past, I’ve come across some very smart, clever, and strategic entrepreneurs and business professionals who have leveraged social media to circumvent some of the more traditional advertising channels to not only get their brand message out, but to become celebrities in whatever niche industry they serve.


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