The Hollywood Reporter: Mark Burnett, BBC America Launch McDonald’s Network, McTV

October 17th, 2011

The Hollywood Reporter
October 17, 2011
by Georg Szalai

NEW YORK – Want some fries and television with that burger?

Fast-food giant McDonald’s plans to launch a TV network in its restaurants with local news, sports, movie and TV show previews, entertainment features and human interest stories, the LA Times reported.

Mark Burnett‘s Vimby, a digital production company that uses a network of filmmakers in 40 cities to create original Web programming, BBC America and KABC-TV Eyewitness News are among its content partners, it said.

The McDonald’s Channel, a digital network, will include programming customized to local communities and roll out over the coming months. ChannelPort Communications, an entertainment, tech and brand management firm that is behind the move, expects the network to reach 18 million-20 million people a month.

“People today are using our restaurants differently than they have in the past,” a McDonald’s USA spokeswoman told the Times. “They’ve become more of a destination. With McDonald’s restaurants offering Wi-Fi, we’ve become more relevant and contemporary.”

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