February 16, 2012
The FINANCIAL — Nestlé’s Gerber baby food brand is supporting a new community education programme to help reduce childhood obesity in the US city of Newark.
According to Nestlé, the pilot initiative aims to teach local people simple ways of improving the diets of infants, toddlers and preschoolers.
Led by city mayor Cory Booker’s community organization Newark Now, it is an attempt to reverse worrying childhood obesity rates that are more than double the national average.
In Newark, 27% of 3 to 5 year olds are classified as dangerously overweight, compared to 10% of 2 to 5 year olds in the United States as a whole.
Watch city mayor Cory Booker’s speech about the programme — Gerber will share its nutritional expertise to help develop an educational ‘curriculum’ for the programme, which will be conducted in community centres around Newark.