Scholastic targets younger market

November 28th, 2011

The Bookseller.com
By Caroline Horn
Nov. 28, 2011

Scholastic UK is building its younger fiction in order to replicate its strength in the Young Adult market.

Publishing and commercial director Lisa Edwards said: “We have a big footprint in the teen market with series like The Hunger Games (Suzanne Collins) and authors such as Maggie Stiefvater. Now we want to do the same for younger readers.

“We have been acquiring younger fiction books all summer to underpin this part of our list,” she added.

The publisher is focusing on humour including titles such as Liz Pichon’s Tom Gates, and series like Dave Pilkins’ Captain Underpants and Terry Deary’s Horrible Histories. It has acquired Ghost Buddy, a new series by Henry Winkler (“Happy Days”‘ The Fonz), about a boy who has a ghost as a friend. The series will launch in June 2012. The first new Captain Underpants book for four years will also be published next summer.

Read more