PSFK Seth Godin: What I Learned In My Year Of Revolutionizing Publishing

November 30th, 2011

PSFK
By, Seth Godin
November 30, 2011



Just over a year ago, Seth Godin put his thinking into practice by launching a click-to-print publishing company. The Domino Project tapped into the Amazon publishing platform to allow the swift creation of books on demand and Godin connected with key authors with strong followings to source content. This led to twelve books, twelve bestsellers, published in many languages around the world. The business guru says that the goal was to explore what could be done in a fast-changing environment rather than “whine about the loss of the status quo.” In a recent post on his blog he provided some key takeaways from his time working as a new world publisher:

  • Permission is still the most important and valuable asset of the web (and of publishing). The core group of 50,000 subscribers to the Domino blog made all the difference in getting the word out and turning each of our books into a bestseller. It still amazes me how few online merchants and traditional publishers (and even authors) have done the hard work necessary to create this asset. If you’re an author in search of success and you don’t pursue this with single-minded passion, you’re making a serious error. (See #2 on my advice for authors post from five years ago, or the last part of my other advice for authors post from six years ago.)

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