The Hollywood Reporter
By Thomas K. Arnold
Jan. 19, 2012
The post-holiday new releases continue to trickle in as Hollywood mines its leftover 2011 theatricals for January and February release, amid hopes that home entertainment industry’s so-called “fifth quarter” will prove a fruitful one as consumers cash in gift cards or look for discs to play on their new Blu-ray players.
The big tentpoles were all released in advance of the holidays. And thus it is that a modest theatrical success, Sony Pictures Home Entertainment’s Moneyball, scored a rare triple play the week ending Jan. 15, debuting at No. 1 on both the Nielsen VideoScan First Alert sales chart and Nielsen’s dedicated Blu-ray Disc sales chart, as well as Home Media Magazine’s rental chart.
Moneyball, a baseball biodrama starring Brad Pitt and Robin Wright, grossed $75.4 million in U.S. theaters during the fall. According to Nielsen data, 44 percent of first-week sales were on Blu-ray Disc.