Mitch Joel for The Montreal Gazette: The Internet will keep on changing the way business is done in 2012

January 3rd, 2012

The Montreal Gazette
By Mitch Joel
December 3, 2012

It’s clear to me that 2012 will be the year of more.

While it might sound strange to come to this conclusion as the world struggles for stability on the food, jobs and health-care front, it’s clear that, despite all the challenges we face, the human race will push on. Innovations, new opportunities and an ever-demanding public desire for the latest and greatest will lead the way. Here’s what you can expect in 2012:

More social. Social media and online social networking have changed the fabric of business and society. Along with the slew of customer service gaffes we’ve seen businesses go through in the past five years, this has forced brands to become social. While social media has aligned within the marketing and communications departments, we’re going to see the social impetus be pushed through the entire DNA of a company. You will see consumers being even more social in 2012 – they will be sharing, chatting and talking about everything from where they are to what they’re watching and who they are doing it with.

More global. The subtitle of my first book, Six Pixels of Separation, is “Everyone is connected. Connect your business to everyone.” That line was written in 2008, but the ramifications of it are going to be felt in a big way this year. In this connected society, we now have the ability for businesses (even very small ones) to be global. This isn’t about simple distribution channels and selling opportunities, it means much more operationally as well. This year we will increasingly see businesses being more global than they have ever been before.