Mitch Joel: Business Insider: The Career Path of the Future Is Squiggly

July 18th, 2013

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Business Insider
by Lynne Guey and Gus Lubin
July 18, 2013

In the rapidly changing new world, you’ve got to abandon the linear career trajectory.

Instead you should get comfortable with the “squiggle,” argues digital marketer Mitch Joel in his new book, “Ctrl Alt Delete.” That means being ready and willing to adapt to new challenges and opportunities.

In practical terms, Joel offers four lessons from a squiggly career, which we’ve summarized below.

1. Don’t be afraid of short and powerful projects.

You should be “constantly working to put ideas, innovations, and products into market.” This could involve multiple projects within an organization or working with multiple organizations. Switching jobs won’t hurt your resume as long as “you can prove that the moves you’ve been making were done because you accomplished (and surpassed) the pre-established goals.

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