Launching a new idea in a post-paper world

February 27th, 2012

The Domino Project
By Seth Godin
February 27, 2012



Today my new manifesto Stop Stealing Dreams goes ‘on-sale’. On-sale is in air quotes because it’s free, but we don’t have a word for the on-free date.

Ideas that spread are worth a lot–to the community and to the creator of those ideas as well. When they’re bound up in a book, an object that costs money to produce and print, there’s just no practical way for an author to spread the idea in that medium without slowing it down by charging for it. That’s why authors always embraced electronic media–you could go on TV to talk about your book, spread the idea and then get paid later when people actually bought the book.

But what if there’s no book to buy?

We still don’t have a good way to demarcate when a book ends and when something else (a manifesto?) begins. How long something has to be, or how involved, before it crosses from tweet to blog to manifesto to book…

For this project, my goal is to spread the idea, not monetize it.

I’ve posted the manifesto as both a printable PDF as well as a PDF you can read on screen and as an ebook (in both sideloading Kindle and ePub/Nook format). (In case the server crashes, here are two files on backup servers: The Printable PDF and the Screen-friendly PDF). There’s also an HTML version on the site.


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