By Andrew Wallenstein
Jan. 2, 2012
Perhaps it’s only natural that an event scheduled in the middle of awards season is going to catch the fever — even the Consumer Electronics Show.
When the tech industry’s annual confab convenes next week in Las Vegas, there’s a growing number of award shows filling up the already crowded evening schedule of parties and such.
The newest addition is the IAWTV Awards from the International Academy of Web Television, which will honor the year’s best in webisode entertainment in 33 categories.
The IAWTV Awards will take place (and be streamed online, natch) on Jan. 12 at the Venetian, the same night and site as those of another tech-minded awards show that crosses over into the entertainment industry: the National Academy of Television Arts & Sciences’ Technology and Engineering Emmy Awards.
While that may seem too close for comfort, the two shows occupy distinctly different terrain, with IAWTV sticking to content-specific kudos like best comedy Web series while the T&E Emmys are much wonkier, with categories like standardization of loudness metering for use in broadcast audio.
The T&E Emmys will hand out a lifetime achievement award to Sony chief Howard Stringer. The event, which has been in existence since 1948, has been held at CES for the past six years.