New York Times: Kris Carr: Crazy Sexy Entrepreneur

August 12th, 2011

The New York Times
By Mireille Silcoff
Aug 12, 2011

Please note that nearly every person at the vegan cafe in Woodstock, N.Y., was looking at Kris Carr. The waiter was trembling a little. This has been happening to her a lot lately. In New York City, in Denver, in San Francisco, in Portland, Ore., she can’t get a green drink at an organic juice bar or pick up goji berries at the Whole Foods Market and remain incognito. Somebody will see the giant, slightly googly green eyes and the hair whipped into a folded-over ponytail with a trademark streak of hot pink, and that’s enough for the tweeting about another Kris Carr sighting to begin.

Carr — “wellness warrior,” best-selling author, prominent green-juice lover, emerging force on the motivational circuit, a woman Oprah has called a “crazy sexy teacher”— said it’s easier here in Woodstock, where she lives. She said that sitting here, in the Garden Café on the Green, with Bob Dylan warbling through the speakers, she was sure that nobody cared who she was. She was being humble. In truth, Kris Carr could be no more famous anywhere else on the planet than in the orbit of Woodstock vegan cafes. This is changing quickly, however, as the self-described “healing junkie” looks to ascend to the rarefied air where health and pop culture and marketing all intersect, a realm where names like Dr. Oz and Andrew Weil currently reign.

Such an ascent might not be all that unusual if Carr were simply a sparkling and attractive 39-year-old, who looks as fresh as a blade of grass and who signs her e-mails “love & glitter & unicorns!” and “peace ’n’ veggies!” while also sharing stages with top Harvard doctors and Deepak Chopra. But in the case of Carr, the idea that everyone seems to want a little bit of what she has is frankly fascinating, because the thing she is most famous for having is cancer. She was given the diagnosis in 2003 and rose to prominence with a 2007 documentary called “Crazy Sexy Cancer.” She subsequently wrote two successful books — “Crazy Sexy Cancer Tips” and “Crazy Sexy Cancer Survivor” — about her peppy, pop-spiritual approach to her disease, and she soon became what she sometimes describes as a “cancerlebrity” or, at other times, a “cancer cowgirl.”

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