November 16, 2012
NEW YORK, Nov. 16, 2012 (GLOBE NEWSWIRE) — Sisters and co-editors in chief of Shopafrolic.com, renowned maternity designer Liz Lange and graphic designer Jane Wagman launch their first fashion collaboration on OpenSky.com. The duo has teamed up with The Jump Apparel Group on a collection of five holiday dresses that will be available under the Liz + Jane label starting today exclusively on the social shopping site.
“Every woman needs chic affordable dresses in her wardrobe arsenal for holiday or any day. Don’t get caught with nothing to wear,” said Liz Lange. “We worked hard to ensure that there were styles that worked for every body type. Our dresses are flattering and comfy,” said Jane Wagman.
OpenSky.com is a social shopping marketplace that helps people discover, buy and share unique goods that match their individual taste. Members create their own shopping circle by connecting to their friends and their choice of the site’s industry insiders in food, healthy living, fashion, beauty, home décor and electronics to create a personalized shopping experience. As “Insiders” on OpenSky, Liz and Jane have been curating collections of fashion and accessories for members of the site for more than a year.
“Liz and Jane are incredibly connected to their shoppers on OpenSky, they know what they love,” said Simon Black, OpenSky’s Chief Merchandising Officer. “We’re excited to see how their shoppers react to the Liz + Jane label.”
The launch of Liz + Jane marks the first time the pair will offer their fans on the site something under their own brand. There are five different styles available each named for a fashion icon: Marilyn – a sequined cap sleeve party dress with built in bra in gunmetal gray ($99), Diana – a black lace one-shoulder, knee-length dress with cream underlay ($89), Michelle – a magenta shift dress with embellished beaded collar ($69), Georgina – a black cocktail dress with beaded accents on the cuff and hemline ($59) and Audrey – a black dress with lace insets and a bow detail at the waist ($89). Additional styles will roll out beginning in Spring 2013.