December 9, 2011
By, Todd Wilms
Be forewarned: you are entering the land of the “baseball analogy” to describe why blogging is exactly like the book Moneyball and movie of the same name. So, here it is: Blogging is about getting on base, not swinging for home runs. Blogging is about getting your message across and creating good content, engaging in discussion on that content, about creativity, and about debate. While getting great reach (page views) is exciting, it is a siren’s song, leading many great bloggers to their ruin.
For those of you unfamiliar with Moneyball, it is the Michael Lewis story of Oakland A’s General Manager Billy Beane, who took an analytics approach to the game and changed the way he assembled his team. Players were generally apprised of their ability to – among other things – make the big hit, “swing for the fences.” His premise was based on getting players on base, “grinding it out” one play – one hit – at a time, to efficiently build a winning team.
The first year of this practice the A’s achieved the American League record of winning 20 consecutive games and finished 1st in the AL West division. Take that, establishment!