Seth Godin Says That Being Weird Is a Good Thing
9/21/2011 @ 10:21AM
By Dan Schawbel, Contributor
I had the pleasure of speaking to Seth Godin this morning about his new book, We Are All Weird (The Domino Project), which just came out today! Seth is a bestselling author whose books have changed the way people think about marketing and work. A few of his books include Poke the Box, Tribes, Linchpin, Purple Cow and Unleashing the Ideavirus. He is also the founder and CEO of Squidoo.com, a fast growing recommendation website. You can read Seth’s ideas daily on his popular blog. In this interview, Seth talks about how he chose the title of his book, why being weird is a good thing, why our school system makes people normal and what to do about it, and more!
How did you come up with the book title “We Are All Weird”?
Well, I was going to call it Catcher in the Rye, but that was taken. The title reflects some of the key ideas in the book, but emphasizes two things:
WE, as in this is about us, not you, not him, but all of us, and WEIRD, as in we need a word for the opposite of normal, and by accepting a word that the normal camp would like to use to shun us, I’m embracing the very notion that the book is about.
The word “weird” can have negative connotations. Why do you think it should have more positive ones?
Normal is fading away. Governments and industries and schools like normal, because it’s easier, it scales and it’s profitable. But people don’t like it–we want to be who we are, not who some marketer tells us to be. And so, given the chance, we take it. We become non-normal. If all of us are making this choice, I’d like to think it’s not a bad thing. Read More…