Business Insider: SETH GODIN: 9 Tips On Creating A Remarkable Product

February 28th, 2012

Business Insider
February 28, 2012
By, Vivian Giang


In the past, effective marketing could sell even the most ordinary product or service.

But that era is over. Now you actually have to create something that’s remarkable.

In Seth Godin‘s book “Purple Cow: Transform Your Business by Being Remarkable,” he describes remarkable as “something worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.”

According to Godin, it’s “the era of the cow” and no longer acceptable to even be “very good” since that’s an “everyday occurrence and hardly worth mentioning.”