MocoNews.net
By Laura Hazard Owen
July 1, 2011
Marketing guru Seth Godin created a new imprint, The Domino Project, in partnership with Amazon (NSDQ: AMZN) as a vehicle to experiment with pricing, promotion and other aspects of publishing. The Domino Project’s latest title, Anything You Want by CD Baby founder Derek Sivers, aims to hook consumers with 200 free MP3s when they buy the book.
