Seth Godin
World's Foremost Marketing Guru
Exclusive Representation by Greater Talent Network
Business Week’s “Ultimate Entrepreneur for the Information Age,” Seth Godin is a best-selling author, entrepreneur and agent of change. Named one of the top 21 speakers for the 21st century by Successful Meetings Magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.
Godin's latest book Tribes: We Need You to Lead Us is already a best-seller. It argues that leadership is the best marketing tactic to any organization. In a world that's getting smaller by the day, it's the leaders that have the ability to make things happen and do the most good.
Godin's first book Permission Marketing, was a New York Times best-seller that revolutionized the way corporations approach consumers. Fortune Magazine named it one of their Best Business Books and Promo magazine called Godin “The Prime Minister of Permission Marketing.”
Godin's second book Unleashing the Ideavirus, is the most popular e-book ever published. The Big Red Fez is a guide to improving websites to turn prospects into consumers. In 2002, he published Survival Is Not Enough, a breakthrough book about how companies and their employees can deal with - and thrive on - the chaos of the business world.
Purple Cow, the #1 best-selling marketing book on Amazon in 2003, taught marketers the value of standing out from the herd. Free Prize Inside, released in 2004, related practical advice on how to put Purple Cow thinking to work inside your organization to make changes. In All Marketers Are Liars Godin reveals that today’s consumers need more than traditional marketing - they need to be told a story about the product. Godin's The Big Moo asks 33 of the world’s best business minds tackle one urgent question: What does it really take to make your organization remarkable?
In Small is the New Big: and 193 Other Riffs, Rants and Remarkable Business Ideas Godin compiles entries from his popular blog, and packs this book with tons of pieces of invaluable marketing advice he discovered throughout the years. The book challenges entrepreneurs to make bold decisions. Meatball Sundae revisits some of his most popular marketing advice, while emphasizing that it can’t just be applied with reckless abandon. The Dip is a short manual on quitting. Godin explains when to quit and when to stick with it, even if you hit a dip.
In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow” - an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
It seems as though he has been on a path combining business and technology his entire life. He designed his first game for a mainframe computer while still in high school. While attending Tufts University, he co-founded one of the largest student-run businesses in the country. After receiving his MBA from Stanford University, Godin was named Brand Manager at Spinnaker Software where he managed 40 engineers and introduced more than 60 software and videotape products. In 1991 he created the trivia game GUTS, which became the most popular product in Prodigy’s history.
Godin founded the breakthrough Internet company Yoyodyne in 1995. By 1998 it was the #1 creator of direct mail and promotions on the Web. Companies as diverse at AT&T and Skechers Shoes retained Yoyodyne to create campaigns that went far beyond websites. Godin and his company were featured in The Wall Street Journal, Forbes, Wired and Advertising Age. In 1998, Yoyodyne was sold to Yahoo!, with Godin taking over as Vice President of Direct Marketing for the Internet giant. Godin left Yahoo! in January 2000 to pursue his work as a change agent full time.
Interested in booking Seth Godin to speak at your next event?
Godin's latest book Tribes: We Need You to Lead Us is already a best-seller. It argues that leadership is the best marketing tactic to any organization. In a world that's getting smaller by the day, it's the leaders that have the ability to make things happen and do the most good.
Godin's first book Permission Marketing, was a New York Times best-seller that revolutionized the way corporations approach consumers. Fortune Magazine named it one of their Best Business Books and Promo magazine called Godin “The Prime Minister of Permission Marketing.”
Godin's second book Unleashing the Ideavirus, is the most popular e-book ever published. The Big Red Fez is a guide to improving websites to turn prospects into consumers. In 2002, he published Survival Is Not Enough, a breakthrough book about how companies and their employees can deal with - and thrive on - the chaos of the business world.
Purple Cow, the #1 best-selling marketing book on Amazon in 2003, taught marketers the value of standing out from the herd. Free Prize Inside, released in 2004, related practical advice on how to put Purple Cow thinking to work inside your organization to make changes. In All Marketers Are Liars Godin reveals that today’s consumers need more than traditional marketing - they need to be told a story about the product. Godin's The Big Moo asks 33 of the world’s best business minds tackle one urgent question: What does it really take to make your organization remarkable?
In Small is the New Big: and 193 Other Riffs, Rants and Remarkable Business Ideas Godin compiles entries from his popular blog, and packs this book with tons of pieces of invaluable marketing advice he discovered throughout the years. The book challenges entrepreneurs to make bold decisions. Meatball Sundae revisits some of his most popular marketing advice, while emphasizing that it can’t just be applied with reckless abandon. The Dip is a short manual on quitting. Godin explains when to quit and when to stick with it, even if you hit a dip.
In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow” - an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
It seems as though he has been on a path combining business and technology his entire life. He designed his first game for a mainframe computer while still in high school. While attending Tufts University, he co-founded one of the largest student-run businesses in the country. After receiving his MBA from Stanford University, Godin was named Brand Manager at Spinnaker Software where he managed 40 engineers and introduced more than 60 software and videotape products. In 1991 he created the trivia game GUTS, which became the most popular product in Prodigy’s history.
Godin founded the breakthrough Internet company Yoyodyne in 1995. By 1998 it was the #1 creator of direct mail and promotions on the Web. Companies as diverse at AT&T and Skechers Shoes retained Yoyodyne to create campaigns that went far beyond websites. Godin and his company were featured in The Wall Street Journal, Forbes, Wired and Advertising Age. In 1998, Yoyodyne was sold to Yahoo!, with Godin taking over as Vice President of Direct Marketing for the Internet giant. Godin left Yahoo! in January 2000 to pursue his work as a change agent full time.
Interested in booking Seth Godin to speak at your next event?
Contact Greater Talent Network,
America's Leading Celebrity Speakers Bureau.
212.645.4200
info@greatertalent.com
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