Peter Greenberg

Travel Editor for NBC`s "Today" show & America Online, International Culture
Business Expert

No one knows international culture and business like Peter Greenberg. With more than 11 million miles of direct experience under his belt, his perspective on globalization, trade and cross-cultural marketing--as well as travel, tourism, and all industries that feed off of them--is unprecedented.

"The distances stay the same, but the world gets smaller every year ... and it affects everybody and every business in enormous ways."

Greenberg has covered literally thousands of stories in hundreds of countries across the globe in his many roles, including: travel editor for NBC, MSNBC and CNBC; best-selling author; radio host of a program syndicated nationally and broadcast on XM Satellite; contributing editor for America Online and Men`s Health; and regular contributor to Forbes and The New Yorker.

Peter Greenberg is not only an expert on the global (regional and national) impact of modern trade policy, terrorism, health and human rights, but he also brings a distinctly consumer-oriented perspective to these issues. At the same time, he is able to speak with direct experience on business issues ranging from security to international marketing to loyalty programs and more.

"On the road, the term `expert` doesn`t mean much. Airlines, hotels and other businesses treat me like everybody else, so I understand what it means to be a consumer."

Greenberg`s knowledge is enriched by a deep awareness of history and a multitude of relationships with world leaders--political, corporate and humanitarian--cultivated through decades of award-winning journalism. An example of his impressive access, extensive contacts and personal connections is illustrated in his special television events entitled "The Royal Tour"--history-making, one-on-one journeys through various countries with their respective heads of state (King of Jordan, Prime Minister of New Zealand and President of Peru, among others).

Additional projects include his New York Times` best-selling book series "The Travel Detective," the "Peter Greenberg Worldwide Radio" show (128 radio stations nationwide) and dozens of TV programs, including "Secrets of The Black Box." He is a regular on NBC`s "Today" show.

"The key to travel--like life and business--is to learn to adjust."

AT A GLANCE: Peter Greenberg began his career in journalism as West Coast correspondent for Newsweek, splitting time between Los Angeles and San Francisco. He won the national Emmy award (Best Investigative Reporting) for his ABC "20/20" special on the final orphan flight out of Vietnam entitled "What Happened to the Children?"; he also is the recipient of the Distinguished Service Award in Journalism from the University of Wisconsin, and the Excellence in Broadcasting Award from the Aviation Space Writers Association of America.

A frequent guest on ABC`s "Oprah Winfrey Show" and "The View," Greenberg trains six times a year in state-of-the-art aircraft simulators and remains active as a volunteer fireman in New York. He lives in New York, Los Angeles, Bangkok, and most major airports around the world. Keep up with him via his website: www.petergreenberg.com.

Interested in booking Peter Greenberg to speak at your next event?

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