When Google wanted to explain online marketing to the top brands in the world (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world.
At the podium, Joel delivers powerfully customized speeches, drawing upon over 2,000 dynamic slides that create a one-of-a-kind audience experience. He unravels the fascinating world of New Media, Mobile Marketing, and Social Media. Joel teaches corporations how to understand digital marketing, and how to stay ahead of the curve by understanding trends that are necessary in today’s business environment.
Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world. Marketing Magazine has named Twist Image one of the Top 10 agencies in Canada for two years running (and the only digital marketing pure-play to make the list).
Joel is the Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada. He has been involved with the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.
Prior to Twist Image, he co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.
Joel is frequently called upon to be a subject matter expert for, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, “New Business – Six Pixels of Separation,” runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, “Media Hacker,” in The Huffington Post.
His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His next book, CTRL ALT DEL, (also published by Grand Central Publishing) will be coming out in Spring 2013.
