James Taylor
Foremost Trend Forecaster & Technology Expert
Exclusive Representation by Greater Talent Network
Dr. Jim Taylor, Vice Chairman of Harrison Group, is among the country's most respected marketing and branding consultants. At Harrison Group, Taylor directs syndicated research, provides clients with strategic marketing and branding advice and leads Harrison Group's proprietary Alpha Panel™ program, which enables companies to create "electronic communities" of highly involved customers and potential customers.
In 2008 Taylor's new book The New Elite: Inside the Minds of the Truly Wealthy delves into the stories of the super rich and contends that in order to be successful in marketing one must understand this unique group of people.
Taylor is an acknowledged expert in the fields of branding, the use of interactive media for the community format, future forecasting and customer acquisition and retention. He provides advice of the highest level to many of the world’s leading packaged goods, software, media, banking, customer service, business and financial services corporations. Among them: American Express, Mercedes-Benz, General Motors, Audi, Acura, Bombardier, Coca-Cola, Microsoft, Glaxo, the Walt Disney Company, Kapalua Resort, Louis Vuitton, Citibank, Bank of New York, Smith Barney, America’s leading interactive game companies, the American Red Cross, World Wildlife Fund, Cooper Union for the Advancement of Science and Art, and the U.S. Government.
Taylor has served as Chief Executive Officer of Yankelovich, Skelly & White; and later, was Executive Vice President and head of Hill and Knowlton's flagship New York office. He was Chief Marketing Officer of Ernst & Young and also held similar positions at Gateway Computers, Iomega Corporation and The Lyle Anderson Company.
Named "Marketer of the Year" by Brandweek, one of America's five leading business futurists by the Wall Street Journal and among its Distinguished Alumni by his alma mater, Michigan State, Taylor is a highly sought-after speaker. His teachings, writings and lectures focus on the future, technology and marketplace strategy, wealth marketing, trends in U.S. and international business, the nature of a company's brand persona, and the integration of technology, culture and business profitability. He has lectured at many of the country's leading universities, including Harvard and Stanford, and for major business, governmental and civic organizations, including the American Association of Advertising Agencies, American Bar Association, American Automobile Association, American Global Web Trading Association, American Underwriters, the American Red Cross, U.S. Chamber of Commerce, U.S. Security Association and Young Veterans Association.
Virtually every major business publication in America and most in Europe and Japan have quoted Taylor. Moreover, he has contributed articles to a variety of top, far-ranging national publications, notably Advertising Age, American Demographics, Consumer Insights, Fast Company, Inc., National Geographic, New York Times, Architecture and Southern Living, among many others.
Co-principal of a number of milestone research studies such as the much lauded Worth-Harrison-Taylor Study of Wealth in America and Entertainment Now, Taylor is also co-author of The 500 Year Delta: What Happens After What Comes Next and The Visionary’s Handbook. He is currently working on a third book: American Dreamers: A Major Investigation of Wealth.
Interested in booking James Taylor to speak at your next event?
Dr. Jim Taylor, Vice Chairman of Harrison Group, is among the country's most respected marketing and branding consultants. At Harrison Group, Taylor directs syndicated research, provides clients with strategic marketing and branding advice and leads Harrison Group's proprietary Alpha Panel™ program, which enables companies to create "electronic communities" of highly involved customers and potential customers.
In 2008 Taylor's new book The New Elite: Inside the Minds of the Truly Wealthy delves into the stories of the super rich and contends that in order to be successful in marketing one must understand this unique group of people.
Taylor is an acknowledged expert in the fields of branding, the use of interactive media for the community format, future forecasting and customer acquisition and retention. He provides advice of the highest level to many of the world’s leading packaged goods, software, media, banking, customer service, business and financial services corporations. Among them: American Express, Mercedes-Benz, General Motors, Audi, Acura, Bombardier, Coca-Cola, Microsoft, Glaxo, the Walt Disney Company, Kapalua Resort, Louis Vuitton, Citibank, Bank of New York, Smith Barney, America’s leading interactive game companies, the American Red Cross, World Wildlife Fund, Cooper Union for the Advancement of Science and Art, and the U.S. Government.
Taylor has served as Chief Executive Officer of Yankelovich, Skelly & White; and later, was Executive Vice President and head of Hill and Knowlton's flagship New York office. He was Chief Marketing Officer of Ernst & Young and also held similar positions at Gateway Computers, Iomega Corporation and The Lyle Anderson Company.
Named "Marketer of the Year" by Brandweek, one of America's five leading business futurists by the Wall Street Journal and among its Distinguished Alumni by his alma mater, Michigan State, Taylor is a highly sought-after speaker. His teachings, writings and lectures focus on the future, technology and marketplace strategy, wealth marketing, trends in U.S. and international business, the nature of a company's brand persona, and the integration of technology, culture and business profitability. He has lectured at many of the country's leading universities, including Harvard and Stanford, and for major business, governmental and civic organizations, including the American Association of Advertising Agencies, American Bar Association, American Automobile Association, American Global Web Trading Association, American Underwriters, the American Red Cross, U.S. Chamber of Commerce, U.S. Security Association and Young Veterans Association.
Virtually every major business publication in America and most in Europe and Japan have quoted Taylor. Moreover, he has contributed articles to a variety of top, far-ranging national publications, notably Advertising Age, American Demographics, Consumer Insights, Fast Company, Inc., National Geographic, New York Times, Architecture and Southern Living, among many others.
Co-principal of a number of milestone research studies such as the much lauded Worth-Harrison-Taylor Study of Wealth in America and Entertainment Now, Taylor is also co-author of The 500 Year Delta: What Happens After What Comes Next and The Visionary’s Handbook. He is currently working on a third book: American Dreamers: A Major Investigation of Wealth.
Interested in booking James Taylor to speak at your next event?
Contact Greater Talent Network,
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212.645.4200
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- Global Branding Challenges
- The Visionary' Handbook: Becoming
Your Own Futurist
- The 500 Year Delta: What Happens
After What Comes Next
- The Digital Revolution in the Next
Millennium
Your Own Futurist
After What Comes Next
Millennium
