“When we started this company, we had a saying that we were never going to try to out-Clorox Clorox. We shifted the playing field where now companies are trying to out-Method Method.”
Eric Ryan, the architect of the method brand, brings experience and enthusiasm for building consumer and retail concepts. Prior to founding Method, Eric spent over seven years in advertising, trend-spotting and brand positioning for high-end consumer brands including Gap, Old Navy and Saturn. By fusing his knowledge of fashion and design, Eric created a modern and stylish line of environmentally-conscious surface products that are quickly finding their way to becoming permanent fixtures in homes around the world. Eric was ranked #1 speaker by 2009′s Masters of Marketing scores.
When Adam Lowry and Eric Ryan founded Method, they used packaging stylish enough to showcase on the counter top and pleasant aromas such as green tea and cucumber to transform household products into must-have lifestyle accessories. And when they coined the phrase “People Against Dirty,” they weren’t just talking about the stuff you track in on your shoes, they also meant the toxic chemicals that make up many household detergents. Currently, Method products are sold in over 25,000 retail locations in the US, Canada and the UK.
Their first book, Squeaky Green, is an informative and completely entertaining room-by-room guide to giving dirty the boot. Packed with helpful tips and surprising facts, Squeaky Green is rehab for chemically dependent homes.
Eric earned his Bachelor of Arts at the University of Rhode Island. He currently resides in San Francisco with his wife Ingrid and two children, Anya and Mattius.
